Convert Leads - Browsers to buyers - Conversion Optimisation

Three steps to converting leads on your web site

At Emunicate, we believe that converting sales is more than just driving traffic to your web site. The ability of converting a sale or lead from your web site, rely's of three outcomes working together.

1) Traffic which was driven to be qualified
2) Enquiry leads were returned professionally
3) An agreement was reached and the product was purchased

Scenario 1

Lets look at a scenario where we assume your conversion rate is 3% and your web site generates 100 visits. Effectively 3 visitors would have left an enquiry. Now, in order to generate 100 of these enquiries you would need 3000 visits to your site.

Now lets assume Emunicate optimised your conversion rate to 10%. This means 10 customers left an enquiry rather than 3. Effectively we would have generated the same results with a third less visitors. (great for PPC). Now, assuming you got the same visitors as scenario 1 then you would receive 300 enquiries from this campaign as opposed to 100.

Conversion Optimisation

There are many factors tied up with conversion optimization however the three main areas involved are:

1) Quality Keyword Research
2) Effective navigation
3) Attractive / inticive pages


If you would like an assessment of how your web site is converting, or for more more information on our conversion optimisation strategies please contact us today.