Convert Leads - Browsers to buyers

Three steps to converting leads on your web site

At Emunicate, we believe that converting sales and leads requires further investigation than simply driving traffic to your web site. The ability of converting a sale or lead from your web site, relies on three core outcomes working together.

1) Traffic which was driven to the web site was qualified traffic. e.g.. through the use of correct keywords, market placement and demographic if applicable.
2) Enquiries or leads returned through the web site are professionally answered. - Ongoing follow through would apply here.
3) An enquiry converts into a sale based on the information provided and the product was purchased.

Scenario 1

Lets look at a scenario where we assume your conversion rate is 3% and your web site generates 100 visits. Effectively 3 visitors would have left an enquiry. Now, in order to generate 100 of these enquiries you would need 3000 visits to your site.
Now lets assume Emunicate optimised your conversion rate to 10%. This means 10 customers left an enquiry rather than 3. Effectively we would have generated the same results with a third less visitors. (great for PPC). Now, assuming you got the same visitors as scenario 1 then you would receive 300 enquiries from this campaign as opposed to 100.

Conversion Optimisation - The old saying "Turning browsers into buyers"

There are many factors tied up with conversion optimization however the three main areas involved are:

1) Quality Keyword Research
2) Effective navigation
3) Attractive / inquisitive pages

If you would like an assessment of how your web site is converting, or for more more information on our conversion optimisation strategies please contact us today.