SEO vs PPC
Lets take a closer look at SEO vs PPC:
1) Which should we use in our strategy
SEO and PPC can be identified simply by the "place" they
exist on a search engine. SEO - being the strategy used to rank
sites on the "organic" left side of Google and PPC on
the right side as well as otfen colourd top three results on popular
searches.
Paid results or PPC campaigns
The top block section results or right side bar results of a Google search are “PPC” or “sponsored links” section of a search engine result page (SERP). Advertisers pay per click to be here and results are scaled based on the click rate bid. The ads duration generally relies on the budget allocated to the advertisement. The benefits to Pay per click are defiantly not to be over looked while looking to drive traffic to your web site. This method of advertising will drive traffic to your site within just a few hours after setting up and generally guaranteed placements (within guidelines).Pay per click options are adjustable, allowing you to modify of variables such as,
a) When the ad will show
b) What target market you would like to show the ad to
c) What exact or part keywords you wish to use
d) Allow the change of ads displayed to suite the keyword matched
It works! – PPC spend results do drive traffic to web sites when
set up correctly and managed. Emunicate offer full management packages
for PPC advertising which will drive traffic to your site in no
time. Contact us to set up a one month
trial for as low as $5 per day.
