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Convert Leads browsers to buyers SEO

Three steps to convert leads on your web site.

Converting sales and leads requires more than simply driving traffic to your web site and hoping customers leave an enquiry or purchase based on the number of hits you receive. The ability to convert a sale or lead from your web site, relies on three core outcomes working together.

  • Is traffic driven to the web site qualified traffic. e.g. through the use of correct keywords, market placement and demographic if applicable.
  • Are the visitors ready to buy or do they simply require more information about your product or service
  • Does the website provide quality information and design, simple navigation to complement what they are looking for?
  • What content is relevant and what part of the site or pages are your customers spending most of there time (Google Analytics tool is a great way of getting this information).

Then comes the part of the sales process which should seal the deal.

  • Enquiries or leads returned through the web site are professionally answered. – Ongoing follow through and other methods.
  • NOTE: Generally the enquiry converts into a sale based on the information provided – so be sure to provide this information correctly.

 

Scenario 1
Lets look at a scenario where we assume your conversion rate is 3% and your web site generates 100 visits. Effectively 3 visitors would have left an inquiry. Now, in order to generate 100 of these inquiries you would need 3000 visits to your site.
Now lets assume Emunicate optimised your conversion rate to 10%. This means 10 customers left an inquiry rather than 3. Effectively we would have generated the same results with a third less visitors. (great for PPC). Now, assuming you got the same visitors as scenario 1 then you would receive 300 inquiries from this campaign as opposed to 100.

Conversion Optimisation – The old saying “Turning browsers into buyers”
There are many factors tied up with conversion optimization however the three main areas involved are:

1) Quality Keyword Research
2) Effective navigation
3) Attractive / inquisitive pages

If you would like an assessment of how your web site is converting, or for more more information on our conversion optimisation strategies please contact us today.

WMS 5 Web Marketing Strategy

What is your web marketing strategy?

Generating quality leads is only a stepping stone to making sales whether it is in your online store or in your conventional business. Lead generation, either paid or organic require strategic channeling to ensure its success. Attractive, easy to use web sites and illustration as well as accurate and enough content and detail are a large part of this formula.

Emunicate utilise a system called WMS 5 which addresses lead generating in detail PLUS the full scope on online marketing from A2Z. As well as the on-page and outbound optimisation strategies used, Emunicate also detail a strong in-bound and off-page strategy based on your business goals. This component to your business is a powerful feature Called WMS 5.

Top 10 slices to a healthy Website Marketing strategy;

  • Keywords research
  • Current state of traffic to site
  • SEO assessment
  • SMM (social) integration
  • SEM assessment
  • Web site structure
  • Content + Special offers and information
  • Conversion optimisation
  • Site Navigation
  • Technical Assessment

 

Emunicate offer a full assessment of your web site to ensure more quality leads are generated for you. For more information on SEO, please contact us today.

 

 

 

 

Content Management Systems

Emunicate CMS (Content Management Systems)

Ideally, this is the simplest way of keeping your web site up-to-date, correctly formatted, SEO friendly and generally without needing a web developer in the office. Fresh, new and relevant content is becoming more and more important to Google and an integral part of search engine optimisation. Emunicate develop a variety of CMS (content management system) solutions for your business with all the correct protocols in place to ensure a healthy SEO site structure. Generally running on the php/sql platforms we offer this to our clients for their freedom of modifications.

CMS and data management systems:

As the name suggests, a content management system is simply a website that allows user interactivity with little knowledge about code or website development. We recommend the following content management systems due to their flexibility and growing community modules available.

WordPress
Joomla
php fusion
Drupal

View our CMS page for more information on this.
Contact us today for more information on how we can assist you with your next CMS project

Emunicate offer a full assessment of your web site to ensure more quality leads are generated for you. For more information on SEO and development, please contact us today.

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Phone: 1800 818 398

Hosting & Billing: (02) 8002 4003
Website: https://www.emunicate.com.au
Email: info@emunicate.com.au

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