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SEM Search Engine Marketing

 Search Marketing

How to generate quality leads?
Generating quality leads is the stepping stone to making sales whether it is in your online store or in your conventional business. Some elements of lead generation are created by strategic thinking, attractive websites and illustration as well as accurate and enough content and detail. WMS 5 addresses lead generating in detail however, lets start with the basics to consider here.

What is your customer looking for?
• Do you offer the correct product and is it easy to find?
• Is it simple to navigate your website in general?
• Are terms and conditions clear, pricing, and payment options?
• How is the overall usability of the site, do the pages load fast enough with the right content
• Why should the person browsing your website leave an enquiry or buy the product?
• Are there any special offers
• Does your website contain “call to action” navigation

Emunicate offer a full assessment of your website to ensure more quality leads are generated for you. For more information on generating leads, please contact us today.

What is Social Media Marketing?

This is the use of social networks and online communities, blogs, wikis and other online media used for marketing and sales as well as public relations and customer service.
The most popular being Facebook and twitter, Youtube and blogs as well as forums where public contribution is integral. In the last 24 months we have seen a large growth in usage of Social media marketing where business are utilising social media to target a wider demographic and are able to now define market segmentation clearer than ever.

You and social media marketing

Emunicate offer setup and operation services to get you running on Facebook, Twitter and other site that may be related to your business. We are masters at integration of applications to your site and developers of applications for these mediums.

Here is an example of how we are able to integrate social media into your web site:

Case study
All Occasion Cruises – http://www.aocruises.com.au
Home page: Script which pulls the latest information uploaded by the company.
This comment space is mirrored on Facebook and Twitter as well as the web site homepage simultaneously with only one input point.

Emunicate offer a full assessment of your web site to ensure your web site is working for you. For more information on Social Media Marketing, please contact us today.

What is SEO and Analytics Reporting?

boost-seo

boost SEO

What is SEO and Analytics Reporting?

Analytics is a study much more in depth than simply finding out the number of hits on a page and where they came from. In the early days of online analytics this was enough to measure the success rate of a web site. Today we look to analytics for more in depth components than just hits because elements such as conversion are just as important, if not of greater importance. Conversion rates are the measure of hits on a web site compared to the successful goal outcome such as a sale or enquiry. In reviewing a dashboard of conversion rates, we are able to work with much larger scale of accuracy in SEO, giving us results such as what Google title “AB split testing”. This Analytics tool gives us the ability to build two identical pages with slight modifications (hence A/B). The analytics tool then runs both pages A and B over a specific time on a specific number of hits. Now based on the conversion rate, we are able to identify which pages contain a higher conversion rate. This tool is just one of many used by Emunicate to monitor and track.

10 Basic features to consider in Analytics

  • Site visits, Absolute Unique Visitors and page loads
  • Browsers, operating systems, browser and operating systems, screen colors, screen resolutions, java support, Flash
  • Visitor Loyalty via returning visits & Re-Marketing
  • Traffic Sources Overview, Referring Sites, Search engines
  • Keywords and search terms
  • Ad Version comparison
  • A/B Split testing
  • Conversion rates vs previous period
  • Pages duration and total duration of visits
  • Direct traffic sources through external marketing such as email etc

Emunicate offer a full Search engine optimisation and Analytics reporting of your web site to ensure more quality leads are generated for you. For more information on SEO Analytics reporting,  contact us today.

 

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